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TIA's next webinar: LogMyCalls marketing tool

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The Tire Industry Association (TIA) a webinar on the new LogMyCalls product on April 18, 2012. Beginning at 1:00 p.m. EST and presented by ContactPoint, the 30-minute webinar will include a discussion, demonstration and explanation of LogMyCalls.

A LogMyCalls account is free for 12 months to every TIA member. The account enables businesses to measure the effectiveness of their marketing, save money and improve their ability to make appointments and close business.

To register go to

"If it is not measured, it is not managed and LogMyCalls is an effective and easy solution for tire dealerships to measure what advertising is effective and manage their valuable advertising dollars properly," said TIA's Director of Communications, Mark Cook. Cook was previously a performance manager with a billion dollar organization.

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