Odyssey Battery sponsors new Bigfoot Monster Truck Team
Odyssey battery by EnerSys will be the primary sponsor of the new Bigfoot monster truck team in 2012, which will include a fully sponsored Odyssey battery Bigfoot monster truck. A long-time sponsor for Bigfoot 4x4’s racing and display program, Odyssey batteries provide the rugged dry-cell batteries found in the Bigfoot 4x4’s entire fleet of monster trucks, haulers and shop vehicles.
The Odyssey battery Bigfoot monster truck made its competition debut during the first weekend of January 2012 in Charlotte, N.C. at the Bojangles Coliseum. From there, the truck will compete at a number of other monster truck events during the 2012 indoor season, including events in Guthrie, Okla.; Farmington, N.M.; Amarillo, Texas; Pikeville, Ky.; Calgary, Alberta; and Salt Lake City, Utah.
“When we realized how long we’d been partnered with the Bigfoot organization, we decided to step up our involvement in it,” said Dave McMullen, director of marketing for EnerSys. “The results were fantastic: we loved the added exposure we gained from being on the side of the trucks, and it helped us market our product even better to both our existing customers and our potential customers in the stands at the events. There’s nothing like the punishing conditions of a monster truck race to show Odyssey batteries at their rugged best.”
“Since switching to Odyssey batteries in the early 2000s, we’ve won an unprecedented 18 championships between our six race trucks,” said Jim Kramer, Bigfoot vice president of research, technology and driver development.”
After providing the team with batteries for more than a decade, Odyssey battery expanded its presence on the trucks in 2011 to include larger Odyssey batteries logos on the truck bodies and transporters, which included a Bigfoot monster truck display in its exhibit at the 2011 SEMA show in Las Vegas.
“The truck’s presence was a great success with both the press and fans,” Kramer said. “Some hard-core monster truck fans said that is was one of the best looking new Bigfoot trucks that they’ve seen in a long time.”
“Our entire team is very excited about adding a fully sponsored Odyssey battery Bigfoot monster truck to our fleet,” Vice President of Sponsorships and Business Development Bob Trent said. “It is a huge morale boost to everyone here when we see a long-time sponsor like Odyssey battery stepping up and showing to the world its confidence in our team, and I think it’s safe to say that everyone at Odyssey battery knows this truck will be running hard non-stop, starting with the first weekend in January.”