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Bridgestone Develops Its First Tire for a Lamborghini

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Bridgestone Lamborghini

Bridgestone has developed a Potenza tire for the Lamborghini Huracán STO, which is set to be produced in 2021.

Bridgestone Corp. has developed a Potenza tire for the Lamborghini Huracán STO, a supercar to be produced in 2021.

The Bridgestone Potenza tires specifically developed for Lamborghini’s Huracán STO supercar are the result of a new collaboration between the two companies. The tires were engineered to maximize the vehicle's traction, handling, control and overall performance qualities.

Bridgestone said key to the tire’s success in maximizing the car’s performance is the combination of pattern and cavity design and the use of state of the art technologies. The Potenza tires apply an asymmetric tread design for enhanced steering response and cornering stability, and an internal crown structure that distributes footprint pressure evenly when cornering. A newly developed tread compound also enhances grip.

The companies utilized virtual development technology throughout the process as a way to maximize results despite limitations caused by COVID-19. Bridgestone tested several combinations in its virtual environment and integrated tire behavior in the vehicle’s system to find the perfect match for Lamborghini in a virtual driving simulator. The process was more efficient way and had a reduced environmental impact.

In addition to the road- focused Potenza fitment, Bridgestone also will be providing a track- oriented, road-homologated version of the tire that applies race technologies to maximize track performance.

Steven De Bock, vice president of consumer replacement and original equipment fitments for Bridgestone in Europe, said, “It’s been a pleasure for our team to work so closely with Lamborghini for the first time, and on such an exciting project. The Huracán STO is an incredible piece of engineering that deserves a custom tire that can fulfill its full potential. I can proudly say that Bridgestone has delivered such a high-performance tire. It has been fantastic for the team to have worked on a project that is at the forefront of technology in so many ways.”

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Bridgestone Develops Custom Potenza for Lamborghini Huracan

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