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TIA Adds More Sessions for Retail Leadership Class

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The Tire Industry Association (TIA) has added five more classes to its virtual Retail Tire Store Leadership (vRTSL) training course.

“Based on two successful initial vRTSL classes, TIA has decided to continue its partnership with MOHR Retail and offer five more classes in 2021,” said Dan Nothdurft, TIA president. “The vRTSL training is in line with TIA’s mission to enable members’ success through education and practical learning.”

The vRTSL program is designed to help tire store managers develop the interpersonal and leadership skills needed to retain, engage and enhance their teams’ productivity and deliver exceptional performance and customer service.

Classes will be held in March, May, July, September and November 2021, and each class features two-hour virtual sessions every Tuesday and Thursday for a total of eight sessions per class.

The vRTSL sessions will cover the following modules:

  • Role of the Leader;
  • Discovering Your Leadership Style;
  • Communication Skills;
  • Setting Performance Expectations;
  • Improving Below-Standard Performance;
  • Effective Floor Supervision; and
  • Coaching in Real-Time.

Glen Nicholson, a former automotive service technician, tire store manager, district manager and past senior director of retail training for TBC Corp., will teach the course.

Cost is $750 per student, including virtual facilitation, an online personalized DISC ® survey and 90-day post-training microlearning.

Registration is available via this link.

For registration questions, contact Christine Hoogenboom, TIA director of training, at For questions about the course, contact Glen Nicholson at

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