Point S Enters Another New Market: Asia
Point S is continuing its expansion around the globe, with a partnership that will bring the brand to Asia. A master franchise agreement with Goodway Integrated Industries Berhad (GIIB Group) and partners will create a dedicated company to manage and develop the Point S network.
Malaysia is the first country on the continent to join the international network of independent tire dealers.
GIIB Group, created in 1990, is Asia’s largest rubber compound exporter, tire retreader, and trader. Since 2005 and the acquisition of Big Wheel, based in Kota Kinabalu, GIIB Group became involved in the tire retail. Through the partnership with Point S, GIIB Group plans to expand the retail side of its business and bring to the market the Point S retail concept.
Tai Qisheng, the co-CEO of GIIB Group says, "We are very proud to bring Point S into Malaysia, after years of planning and to identify what are the gaps surrounding the industry. More importantly through this brand, we want to bring in a very unified service point for both car and commercial users into getting the right advice to what their needs should be. In addition, we also want to bring new level of business to the dealers and give them new competitive edge to excel in this industry!"
Two existing points-of-sale will be rebranded with the Point S colors in Malaysia. They will be used to showcase the brand before the opening of 30 other points-of-sales within the next three years.
"Over the last two years we have been working on consolidating our network in Europe and accelerating our development in North America," says Fabien Bouquet, CEO of Point S International. "Our expansion in Asia is now a strategic target for the coming years and is supporting our ambition to become a worldwide network. Malaysia is an attractive market to put a first feet in Asia. I am very pleased to cooperate with such a professional Group as GIIB."