Aston Martin Picks Pirelli for New SUV

July 11, 2022

Pirelli & Cie SpA will supply the Pirelli P Zero tire for the new Aston Martin DBX707 SUV. The tire features Pirelli Noise Canceling System technology.

The technology includes a sound-absorbing material placed within the tire that is designed "to soak up" vibrations that would be otherwise transmitted into the SUV's cabin.

The new tire also benefits "from a compound that's derived from the Aston Martin's famed grand touring models in order to enhance the car's performance as much as possible, with greater rigidity in the sidewall thanks to a specific geometry in the canvas that makes up the structure of the tire," say Pirelli officials.