Maxxis EV Tire Earns SEMA Show New Product Honors

Nov. 5, 2022

Maxxis International-USA's new tire for electric vehicles (EVs), the Victra Sport EV, took home Best New Product honors during the recent Specialty Equipment Market Association Show.

The Victra Sport EV "is our newest ultra-high performance (UHP) summer tire specifically designed for EVs," say Maxxis officials. 

"It is engineered to deliver a higher level of balanced performance than conventional UHP summer tires," while improving upon original equipment tires.

Specifically, the tire features a deeper rib with Maxxis' "lightning sipe" design for enhanced water dispersion and wear performance throughout its service life, plus a special sound-absorbing foam technology that "reduces cavity resonance and minimizes overall tire noise."

The Victra Sport EV's new-generation EV compound also "reduces energy loss due to friction," which results in lower rolling resistance and increased mileage.