K&M Tire Inc.’s Mr. Tire program is growing and the wholesale-distributor is encouraging the group’s 1,600 members to take advantage of the perks and benefits available to them.
More than 150 dealers joined the Mr. Tire program during 2022, Gene Bova, K&M Tire regional sales manager, told attendees of the company’s recent Dealer Conference and Trade Show in Las Vegas, Nev.
Bova said that $3 million in total benefits were paid last year to Mr. Tire dealers who participated in various programs offered by K&M Tire.
“In 2022, our customers earned more than $500,000 in purchase incentives."
Bova told attendees that "another way to build profit is through our ag and commercial volume bonus programs.”
The ag tire program paid out $500,000 in 2022, while the commercial program paid out $400,000, according to Bova, who encouraged Mr. Tire dealers to also “look at” parts rebates offered through the program.
“And not every dealer knows that K&M has a tire parts and equipment division. Most of these products are stocked at your local K&M warehouse.” (K&M Tire has 34 distribution centers.)
Last year, K&M Tire offered “15 exclusive sellout rebates,” representing eight tire brands. This year, five “boost programs” are available to Mr. Tire dealers. These programs “can help salespeople earn more dollars per tire,” noted Bova.
He also discussed several digital marketing resources that are available to Mr. Tire dealers.
According to K&M Tire research, “70% of web traffic comes from mobile devices” and nearly 60% of users “will never return to a website that isn’t mobile-friendly.”
K&M Tire provides free websites to Mr. Tire dealers, said Bova. “Your site is a 24/7 salesperson to engage customers anytime.”
The company also has vendors who can help dealers improve search engine optimization.
More than 1,000 people attended K&M Tire’s 2023 Dealer Conference and Trade Show, which also included a series of seminars covering a wide range of topics.
Click here to read an earlier MTD report on the event.
