Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail

Bridgestone/Firestone launches Spanish version of site

Order Reprints

Bridgestone/Firestone North American Tire LLC's (BFNT) Web site, www.bridgestonetire.com, is now available in Spanish.

"The Hispanic population has been growing tremendously in the United States and we wanted to grow with this important consumer segment," says Michael Fluck, BFNT internet and diversity marketing manager.

The Web site includes a tire selector, a store locator, tire safety information and other features.

Related Articles

Bridgestone/Firestone launches consumer-friendly Web site

ITRA publishes Spanish version of service manual

Tenneco launches Spanish-language Web site for Monroe products

You must login or register in order to post a comment.