Nexen Tire America Inc. presented a message of brand building and enhanced customer relationships to its wholesale and retail partners at a meeting in California’s Napa Valley.
Nexen is working to elevate its brand to match the high quality of its products through an education campaign directed to its wholesale and retail channels.
“We feel it’s important that the trade understands who Nexen is today, not what they perceived us to be three or five years ago,” says Kyle Roberts, director of marketing for Nexen Tire America.
Additionally, Nexen is creating a closer relationship directly with dealers and retailers to help them convey the tire maker’s brand story to consumers. Nexen plans to work with its wholesale partners to reiterate our message to the dealer channel through our Nexen Partner Days, according to John Thomas, senior vice president of sales.
Nexen reached over 3,000 dealers in 2015 and plans to reach an additional 2,000 this year through its Partner Day events.
During the Napa Valley event, Nexen re-introduce two new tire patterns launched earlier this year. The N'Priz AH5 is a standard touring pattern designed to provide comfort and a tread that will last 50,000 miles. The initial launch included 24 sizes, and an additional 11 sizes will become available in May 2016. The N7000 Plus is a UHP all-season tire with a UTQG of 560 which gives the tire a 50,000 mile treadwear warranty. The N7000 Plus is available in 29 sizes.
For more information on Nexen and its products, visit www.nexentireusa.com.
