One Brand in the Latest Consumer Reports Test Results Has Had Problems Overseas
Consumer Reports lists its "best" tire buys in six categories in its April issue. It also suggests "good" tire options.
Although no tire testing is completely objective, CR's years of experience and veteran leadership limits the subjectivity of its results. A recent scandal overseas shows how important it is to make sure the tires being tested are apples-to-apples comparisons.
Modern Tire Dealer Editor Bob Ulrich looks at the problem, and CR's latest results, in his latest blog. He explains why all tire test results should be taken with a grain of salt, CR not withstanding. Again, 100% objectivity isn't possible.
Michelin, Goodyear, Continental and Pirelli are the usual suspects in the brand rankings, but there are 14 brands mentioned in all, including Nokian and Vredestein in a non-winter tire category!
Check out Ulrich's blog, "Consumer Reports Picks: Here Are the Best and Good Tires in 6 Categories," to see what one tire manufacturer admitted to doing in Europe.
Do you use tire test results in your marketing plans? Read the blog, then let us know what you think by leaving a comment!