Federal-Mogul Motorparts Inc. has named Philip Halberg to the newly created position of senior vice president, commercial strategy, North America.
The appointment was effective Jan. 1, 2016.
Halberg will report to CEO Dan Ninivaggi and lead a cross-functional team consisting of product management, sales, marketing and customer service, to develop and implement North American commercial strategy.
The team will work, with the company’s training and category insights groups to develop regionally-focused strategies that maximize local market connectivity and deliver on key corporate initiatives.
“Combining Phil’s significant leadership and expertise in the automotive aftermarket with a cross-functional approach will allow us to most effectively leverage our recent strategic investments in regional full product line distribution centers, improved IT infrastructure, ‘Tech First’ initiatives, brand development and product innovation,” says Ninivaggi.
“We are positioning our field team to maximize effectiveness across the various channels of distribution, while improving customer satisfaction and driving growth for our channel partners.”
Halberg joined Federal-Mogul in 2011 as director-business development, North America. He was promoted in 2014 to vice president, strategic accounts, North America.
Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corp.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Mich. The company employs nearly 50,000 in 34 countries. For more information, please visit www.federalmogul.com.
