SRNA Promotes Howard to Motorsports Manager

Feb. 7, 2024

Sumitomo Rubber North America Inc. (SRNA) has promoted Bakari Howard to manager of motorsports.  

Howard has been with SRNA for 15 years, holding several positions from TBR sales to product training. He is also the host of Falken Digital TV’s Tire Tech episodes.  

“My previous roles have afforded me the opportunity to be very well-rounded in this industry,” says Howard.  

“I've seen the optics from both the associate dealer and wholesale distribution side to the end user at an event.” 

“Bakari is a true enthusiast who knows our product inside and out,” says Darren Thomas, CEO and president of SRNA.  

“He understands the multifaceted nature of our business and has a great deal of experience interacting with our customers on multiple levels. I look forward to seeing him apply what he’s learned over the years to excel in this new role.” 

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