SEMA, DAY ONE: "We´ve made a commitment to re-energize Dunlop," says Goodyear´s Rich

Order Reprints

"Eventually I´d like to see Dunlop get to be a 5% (replacement market share) brand," Jon Rich, president of Goodyear Tire & Rubber Co.´s North American Tire unit, has told

"We have some work to get there, but I think we have a tremendous game plan for Dunlop."

Goodyear unveiled three new Dunlop tires this past weekend as part of its strategy for the brand, which it acquired five years ago.

They include:

* the Dunlop SP Sport Maxx, which will serve as Dunlop´s flagship ultra-high performance tire in North America. The Sport Maxx is available in 26 sizes, ranging from 16 to 22 inches in diameter.

* the Dunlop Direzza DZ101, which targets the sport compact market. The Direzza will complement Dunlop´s other tuner tire, the SP Sport FM901. It comes in 12 sizes.

* the Dunlop Grandtrek AT20, "a cross between (the) passenger car and light truck tire," which is engineered for luxury cross-over vehicles. The tire is available in 18, 15- to 17-inch sizes.

"The position for Dunlop is the in-the-know driving enthusiast who is passionate about what he does and how he drives," says Andy Traicoff, director of Dunlop consumer tire marketing. "We´ll be targeting that kind of consumer mindset.

"From a production standpoint, we´ll have new products that meet all consumer needs in passenger, performance, light truck and SUV, but the message is about the performance capabilities of the product."

You must login or register in order to post a comment.