Retail

CTNA selects PR firm

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Continental Tire North America Inc. (CTNA) has picked New York, N.Y.-based Euro RSCG Magnet to be its public relations provider.

"We wanted a dynamic firm with a clear understanding of our business and a focus on results," says Andreas Gerstenberger, CTNA vice president, passenger/light truck sales and marketing.

Magnet clients include IBM, Mercedes-Benz, Bayer Corp. and other companies.

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