Continental Tire North America Inc. (CTNA) has picked New York, N.Y.-based Euro RSCG Magnet to be its public relations provider.
"We wanted a dynamic firm with a clear understanding of our business and a focus on results," says Andreas Gerstenberger, CTNA vice president, passenger/light truck sales and marketing.
Magnet clients include IBM, Mercedes-Benz, Bayer Corp. and other companies.
