Michelin North America Inc. will begin selling Michelin and BFGoodrich brand radial farm tires in Mexico on Jan. 1. "The most popular sizes... will be available through a network of select dealers across the country," say Michelin officials.
"Michelin is committed to advancing the radialization of the agricultural tire market across North America and we want to extend the benefits offered by our radial tires to farmers throughout Mexico."
Michelin positions its namesake brand as its premium-level offering, while BFGoodrich tires are "value priced."
