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Big O names Western VP

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Industry veteran Jim Bull has joined Big O Tires Inc. as the franchise network's vice president of sales and operations for its Western Division.

Bull replaces Steve Steffens, who recently became Big O's vice president of marketing.

"Jim is a 28-year industry veteran with extensive sales and multi-store operational experience," says Big O COO Carl Finamore. "Most recently he worked in Saudi Arabia where he was instrumental in establishing a new tire, parts and service business under the Red Cap trademark.

"Jim has also served as a regional vice president for 120 stores at Merchants Tire and assistant vice president for Advance Auto Parts, (where he was) responsible for approximately 100 stores in the Mid Atlantic region.”

Big O, which is owned by TBC Corp., has more than 560 franchise locations.

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