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SEMA, DAY FOUR: Dunlop presents 'Maxxed-Out' awards

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Goodyear Tire & Rubber Co. reports Dunlop Tires' top "Maxxed Out" Award, named after the ultra-high performance Dunlop SP Sport Maxx tire, has gone to a Dallas man and his customized 1937 Ford pick-up truck.

Mitch Henderson was selected for Dunlop's best-of-show "Maxxed Out" Award at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.

John Davis, Emmy Award-winning host, producer and creator of television's automotive show "MotorWeek," presented the Dunlop awards.

"We were looking for the ultimate in 'maxxed out' style and performance," said Andy Traicoff, director of Dunlop consumer tire marketing. "Through these awards, Dunlop celebrates the artistry and all-out performance created by the people who personalize their vehicles to reflect their personalities and attitudes."

Other Dunlop category winners include: Ryan Shutt, of Baltimore, and his 2006 Honda Civic for Best Sport Compact; Ricardo Vega, of Santa Fe Springs, Calif., and his road race Ford Focus for Best Performance Car; and Ross Berlanga, of Los Angeles, and his 2005 Chrysler 300C for Top Tire & Wheel Fitment.

"We expected the Dunlop 'Maxxed Out' Awards to be very competitive, but the creativity and style exceeded our expectations. The SEMA vehicles epitomized the Dunlop attitude of passion, control and style, which is part of our DNA," Traicoff said.

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