Retail

SEMA, DAY TWO: Yokohama unveils Parada Spec-X

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Yokohama Tire Corp. officially unveiled its new Parada Spec-X SUV tire this morning at the 2005 SEMA (Specialty Equipment Market Association) Show in Las Vegas, Nev.

The tire targets customers "who are riding in light trucks, SUVs and crossover (vehicles) who want that big look but also all-season capabilities," says Mark Chung, director of strategic marketing for Yokohama.

It will be available next May in 22 sizes ranging from 20 inches to 24 inches in diameter.

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