Firestone Complete Fleet Care gets off to fast start

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Within just a few months of initiating a rebranding effort for its fleet vehicle services operation, BFS Retail & Commercial Operations LLC (BFRC) says sales and the customer base are up significantly.

"The new brand was just the first step in our ongoing commitment to exceed the expectations of our customers -- the fleet drivers and managers across the country -- and we are really seeing tangible results," says Jim Kelly, director of Firestone Complete Fleet Care (FCFC).

Since the company rolled out the new brand in April, the number of customers turning to FCFC increased by 11.6% in August and 7.5% for the year, according to the company.

Firestone Complete Fleet Care services individual accounts and also partners with major maintenance management programs to perform manufacturer or fleet-scheduled maintenance. FCFC also provides these customers a variety of tires to meet individual fleet needs.

More information about FCFC can be found at

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