BFNT expands associate brand line-up

June 29, 2005

Bridgestone Firestone North American Tire LLC (BFNT) has added three tires to its associate brands.

The Dayton Daytona HR contains directional slots, sipes and wide tread grooves. It is available in 18 sizes, ranging from 14 to 17 inches in diameter.

The Lemans Champion HR sports an ultra-wide tread, in addition to angled sipes and slots to provide all-weather traction. It is availabe in 12 sizes at Firestone Complete Auto Care outlets and Expert Tire locations.

The Duralon Vertex IV Plus contains an all-season tread design "to assure 'touring class' wet and dry performance, plus luxury ride comfort and quiet sound," say BFNT officials. It is available in six metric and 15 P-metric, T-rated sizes.

"The expansion of the associate brands allows our store and dealer networks the opportunity to provide customers a tire fitment for virtually any vehicle for nearly every budget."