The 2005 Falken Tire Pikes Peak International Hill Climb takes place this coming Saturday.
The event also will include drift car exhibitions, according to Falken officials.
Falken signed a three-year contract to be the race's title sponsor in 2003.
Falken's involvement with the event, also known as "The Race to the Clouds," dates back to 2001, when it was named the climb's official tire.
