Tenneco rolls out Monroe radio campaign
Tenneco Automotive Inc. has launched a radio ad campaign for its Monroe line of shocks and struts.
The campaign will promote Monroe's belief that shocks and struts should be replaced after 50,000 miles.
It will include sponsorship of ESPN ABC Radio Group's Major League baseball pre-game program.
"We're confident that millions of consumers will learn more about riding safe with Monroe as they listen to ESPN programming throughout the year," says Richard Alameddine, Tenneco vice president of marketing and engineering, North American Aftermarket.