Pirelli to announce the GGR/ALMS partnership in 2011 at SEMA Show

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The press conference will be held at the Pirelli Tire North America booth in South Hall, Exhibit Space #41023. As the official tire sponsor for the Go Green Auto Rally, Pirelli is pleased to welcome ALMS President Scott Atherton and Go Green Auto Rally Chief Steward Tim Mayer as their guests to announce the GGR/ALMS partnership in 2011 which will also include a special address about the merits of driving green by Mr. Mayer.

The Go Green Auto Rally is holding its pilot event on the November 6, 2010 from the Queen Mary in Long Beach, CA and will hold 12 full events in 2011. Each Go Green Auto Rally is open to the first 400 drivers to enter the event. The best eco-friendly driver in each event will win a brand new “green” car. The eco-competition will also be welcoming a variety of special auto showcases for manufacturers to profile the latest in new green technologies. For more information on how the Go Green Auto Rally can help drivers improve their overall safety and become more environmentally efficient, register for an event at, or call Toll Free at 1-877-414-6473. The Go Green Auto Rally: Drive green because you can!

The American Le Mans Series presented by Tequila Patrón - based in Braselton, Georgia - is the world’s leading sports car series. In the tradition of the 24 Hours of Le Mans, multiple classes of cars – Prototype and Grand Touring – race on the track at the same time to create compelling race action and constant passing.  The Series has more automobile marques involved than any other major race series in the world as manufacturers develop relevant technologies on-track that transfer directly to the customer showroom.  All cars in the Series race on one of five alternative fuels or energy sources, leading to ALMS’ position as a global leader in Green Racing. For 2011, ALMS will operate a nine-race schedule in top markets throughout North America.  For more information, visit

Pirelli’s Green Performance strategy is aimed at developing products and solutions that combine maximum performance and safety with respect for the environment.  By 2012, 40% of Pirelli tire production will be environmentally sustainable and its current crop of P Zero UHP (ultra-high-performance) and competition tires are leading the way with highly aromatic oil-free (HAOF) compounds – proving that Green Performance is the fastest way ahead. Pirelli’s attention to the issue of sustainability is also shown by its recent confirmation in the Dow Jones Sustainability STOXX and Dow Jones Sustainability World indices, where the Company has been the leading company in the “Autoparts and Tires” sector for four consecutive years and is the official tire of Formula 1, WRC and World Challenge Championships as well as World Superbike, Super Stock and Motocross World Championships.  For more information, visit

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