Nitto Tire U.S.A. Inc. will display four "must see" cars at its 2010 Specialty Equipment Market Association (SEMA) Show booth.
NItto's booth (#40035) will be in the South Hall of the Las Vegas (Nev.) Convention Center.
Cars on display will include a 2010 Ford Mustang, a new Ferrari 458 Italia, a 2010 Camaro SS/RS and a street-tuned 2011 Ford F-150. All four vehicles are equipped with Nitto tires.
NItto also will provide live updates of the vehicles, plus other happenings at its booth, via its mobile Web site, m.nittotire.com.
"This site will be promoted on a large outdoor billboard where viewers can use their Smartphones to snap a specialized Microsoft tag to link directly to the content," say company officials.
Also at its booth, Nitto will give visitors a chance to participate in the company's digital marketing efforts. The 2010 SEMA Show begins on Nov. 2 and runs through Nov. 5.
