Pirelli partners with Ken Block for Gymkhana Three
The Monster World Rally Team driver pilots Fords fitted with Pirelli tires in the World Rally Championship (WRC), Rally America, and The X Games, and created a gymkhana craze when his first gymkhana video was released in 2008. Entitled: Ken Block’s Gymkhana Practice, he founded a franchise that highlights his driving prowess – and showcases how he pushes the limits of car control and maneuverability on obstacle courses. The fast, fierce and dizzying array of twists, turns, extreme acceleration, braking and drifting is almost impossibly hypnotic.
Block’s first gymkhana video, followed by his second effort - Gymkhana TWO The Infomercial - have since amassed an incredible 70 million global views and numerous awards, establishing the American driver as one of the highest-profile global motorsports stars today.
Within minutes of announcing his decision in January to join Ford Motor Company and Pirelli to run a global rally program, Block's Facebook page was inundated with inquiries about what this meant for Gymkhana. Earlier this summer, Ken Block's Gymkhana THREE, Part 1; The Music Video Infomercial (feat. The Cool Kids) was released, and was the first of two gymkhana videos Block prepared for GYM3. It is an evolution of the high production, marketing-based style seen in GYM2, but created as an advertisement disguised as a music video.
Block’s most recent installment in the Gymkhana franchise was just launched; and this time, fans will see him driving a specially prepared Ford Fiesta at l’Autodrome de Linas-Montlhéry in France. Ken Block’s Gymkhana THREE Part 2; Ultimate Playground: l’Autodrome was launched online here: http://www.youtube.com/watch?v=4TshFWSsrn8.