Ever fill out a "New Vehicle Survey" sent out by J.D. Power and Associates? Modern Tire Dealer Editor Bob Ulrich did for the first time after purchasing a new Ford Focus in March.
In his latest B.O.B. blog, Ulrich considered the experience worthwhile. However, he wasn't always sure what the survey had to do with buying a new car. For example, six pages were dedicated to his consumer magazine preferences!
To find out why the survey focused more on market research than the Focus, click on "New Vehicle Survey? It should a have been called the New Magazine Survey" on www.moderntiredealer.com. And whether you agree or disagree with Ulrich, feel free to leave a comment!
