Falken Tire increases social networking efforts
Falken Tire Corp. has launched an interactive social Web site developed to better connect with consumers.
The new site, launched earlier this month and developed by Falken’s internal marketing department, is a continual work-in-progress, the company says, providing visitors with updates to Team Falken, which competes in Formula Drift and ALMS event. The site also includes driver blogs, Falken spokesmodel updates and blogs, and other opportunities in which consumers can participate, such as contests.
Additional material, including multimedia and samples of Falken advertising, can also be accessed at www.wegetyougoing.com.
“Of particular interest to many Falken customers is our new ‘Falken Fanatic’ section, where visitors can join in, upload their own videos, images and artwork for a chance to win prizes, or simply to share their experiences and enthusiasm with others,” says Andrew Hoit, director of marketing.
“Obviously, as social networking continues to grow and plays an increasingly important role in generating leads and sales of products, we need to be on that cutting edge and expand our marketing efforts to educate as well as entertain customers on all things Falken,” Hoit adds.
Falken also has unveiled its new Quick Response (QR) Code, or tag, for mobile marketing applications. The QR Code, developed by Falken’s internal marketing department, is designed to specifically drive traffic to M.Falkentire.com, which will provide relevant information, from tire applications, to race results to dealer locations, to users who wish to have seamless, instant access via their smartphone or other mobile device.
Additionally, Falken just relaunched its corporate website, www.falkentire.com, with a revised look. The Web site includes an updated Fitment Guide and Dealer Search engine, enabling customers to quickly find the location of a Falken retailer.