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Yokohama to display 'living wall' at show

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Yokohama to display 'living wall' at show

Yokohama Tire Corp.'s booth at next week's Mid-America Trucking Show will boast a "living wall" of natural plants.

"We have a slogan at Yokohama, 'Excellence by nature,' and the living wall truly represents that ideal," says Jim MacMaster, Yokohama executive vice president and COO. "It's natural, biodegradable and lends an eye-catching, dynamic element to our booth."

The wall will be recycled at the conclusion of the show, which runs March 25-27 in Louisville, Ky.

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