Yokohama Tire Corp.'s booth at next week's Mid-America Trucking Show will boast a "living wall" of natural plants.
"We have a slogan at Yokohama, 'Excellence by nature,' and the living wall truly represents that ideal," says Jim MacMaster, Yokohama executive vice president and COO. "It's natural, biodegradable and lends an eye-catching, dynamic element to our booth."
The wall will be recycled at the conclusion of the show, which runs March 25-27 in Louisville, Ky.
