Focusing on the Young People in the Tire Industry

For all the talk and worry related to hiring new employees, we know there are plenty of good workers already in the trenches. Let me introduce you to a few of them.

Nov. 30, 2021
2 min read

For all the talk and worry related to hiring new employees, we know there are plenty of good workers already in the trenches.

They’re selling tires, installing tires and lugging tires in and out of the warehouse. They’re building tires, creating tire designs and dreaming up the tires and tire technologies of the future.

So let’s take a step back from the doom and gloom of the national employment picture and focus on the bright spots — those who are On the Rise.

For the sixth year, Modern Tire Dealer has combed the industry to find the best and brightest young stars. This year we rounded up 48 young leaders under the age of 40, and boy do they love what they do.

They’re passionate. They’re eager to invent and try new things. They want others to come and see how fun and rewarding a life in the tire industry can be.

Working with these 48 young superstars in recent months has provided a much-needed jolt of enthusiasm. And if you’re like me, you might need that burst, too. So get to know our latest crop of On the Rise honorees. You can flip through their profiles here via our digital edition, or read every word and morsel of every profile here.

Trust me, spending a few minutes with these young leaders is worth it.

About the Author

Joy Kopcha

Managing Editor

Joy Kopcha joined Modern Tire Dealer and Auto Service Professional as senior editor in 2014 after working as a newspaper reporter for a dozen years in Kansas, Indiana and Pennsylvania. She was named managing editor of MTD and ASP in 2022, and took on that same role with Motor Age in 2024.

She is an award-winning journalist, including in 2023 when she was named a Jesse H. Neal Awards Finalist.

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