ATD Updates Hercules Steer Tire Lineup

Sept. 19, 2022

American Tire Distributors Inc. (ATD) has added a steer tire for long-haul and super-regional applications, the Strong Guard H-LS, to its Hercules brand line

The tire is available for order to ATD customers and Hercules program dealers in the U.S.

The Strong Guard H-LS replaces the Hercules H-804. It has a premium casing with a four steel-belt package and offers increased fuel efficiency, better mileage and a retread policy. The new tire provides 5% better rolling resistance and 10% better mileage than its predecessor, as well as upgraded warranty coverage.

ATD says the H-LS was created with EcoFT technology giving it enhanced low rolling resistant properties which surpass SmartWay verified standards.

The new tire is offered in four 22.5-inch and 24.5-inch SKUs, all of which are all 16 ply.

“The launch of the Strong Guard H-LS completes the core lineup of Strong Guard medium truck tire series,” says Marshall Gillespie, ATD’s director of commercial merchandising for proprietary brands. “This steer tire is built to provide a blend of long, even tread life and maximum fuel efficiency bringing confidence to owner operators and fleets driving the long haul.

Additional features and benefits include:

  • Balanced Compounds – Allows for increased tread life without compromising fuel efficiency.
  • Optimized Footprint – Provides uniform pressure distribution improving tread life, vehicle handling and vehicle stability under load.
  • Lateral Sipes – Cuts through water, providing more traction in wet conditions.
  • Groove Technology – Maximizes tear resistance while ejectors minimize stone retention.
  • Decoupling Grooves – Help resist the onset of irregular wear in long-haul applications.

The steer tire is backed by the Hercules Performance Promise, which provides an 84-month limited protection policy. If the tire is not serviceable due to flaws in workmanship or materials, Hercules will replace it at no charge during the first 50% of tread life. The Strong Guard H-LS tire also carries a casing allowance for three retreads.

Dealers can gain access to volume bonus rebates and promotions through the Hercules Flex Program.

Find more information here.