Bauer Built Creates Six New Regional Director Positions

Bauer Built Inc. has announced the addition of six newly created regional director positions to support its Tire Sales Division.  

“The promotions of these six individuals, plus the backfill of their positions with all internal candidates, is a testament to the strength of our company, our people and reinforces our desire to exceed the expectations of our people, and our customers by providing a level of service that is the best in the markets we serve,” says Ted Bauer, president of Bauer Built. 

Todd Weber, chief sales officer, announced the organizational change as part of a “lengthy review of staffing and support initiatives as well as a desire to improve alignment in customer service and operational consistency efforts across markets.” 

The following individuals were promoted to regional directors effective Jan. 1, 2024: 

• Brandon Cadwallader, responsible for the Blaine and Eagan/St. Paul in Minnesota and other areas; 
• Matt Seffina, responsible for Rochester, Mankato, Blue Earth and Leroy in Minnesota and more; 
• Justyn Alex, responsible for select Nebraska locations;  
• Sam Westphall, responsible for select Wisconsin and Minnesota locations; 
• Bobby Ruhaak, responsible for select Illinois, Indianapolis and Wisconsin locations; 
• and Bill Maahs, responsible for select Iowa locations.