OTR Engineered Solutions Rolls Out AI Tool

OTR Engineered Solutions' new artificial intelligence-powered TreadIQ platform inputs customer preferences for tread styling and performance.

"Fueled by the company’s decades of expertise in off-the-road tire engineering, this innovative tool helps significantly reduce time to market by helping engineers and customers finalize a tire concept in as little as one day," say OTR Engineered Solutions officials. 

"In addition to creating 3D models, TreadIQ produces detailed trade-off analyses, allowing OTR engineers and customers to compare performance features of the various tread patterns generated.

"The tool assesses traction, ride quality, handling and multiple other characteristics, helping customers decide on a concept that meets their needs for both aesthetics and performance. Customers can even see how their proprietary branding fits on tire models in real time."

"With TreadIQ, OTR’s engineers can input customer preferences for tread styling and performance, and the system will instantly generate functional 3D tire concepts. This capability makes customization much easier and more efficient than previously possible."

Patrick Sexton, OTR Engineering Solutions' global vice president of engineering and innovation, says the company has "eliminated the back-and-forth design churn and now a process that used to take months can be done in a day. It’s a total game-changer.”