CEAT Specialty Tires has continued its rodeo sponsorships in 2025 for the sixth consecutive year.
The company is again the Official Ag Tire of the World Champion Rodeo Alliance, Women’s Rodeo World Championship, National High School Rodeo Association and National Junior High Rodeo Association.
The sponsorships include brand exposure on television and social media and branding at high-profile rodeo competitions – including the Women’s Rodeo World Championshhip finals at AT&T Stadium in Arlington, Texas.
“Sponsoring rodeo continues to be a smart move for CEAT Specialty because the rodeo audience closely aligns with our target market of farmers and ranchers,” says Amit Tolani, chief executive at CEAT Specialty.
“Furthermore, we are tapping into a community that rewards loyalty — leading to stronger brand affinity and increased sales through emotional connection."
