Titan International Inc. is celebrating the 10-year anniversary of its Titan Strong Seller Associate Dealer (TSSAD) Program.

Since its inception, participation in the program has more than doubled since the first full year, which includes hundreds of associate dealers, according to Titan officials. 

"For the past decade, the Titan Strong Seller Associate Dealer Program has reflected our unwavering commitment to our dealers’ success," says Kendra Mann, director of aftermarket sales. "This is not a transactional program, it is a true growth partnership. By continuously investing in training, expanding product access and refining incentives, we’ve built a model that empowers dealers to grow their businesses while staying closely connected to Titan."

The TSSAD program provides dealers with a variety of benefits "designed to support business growth and operational excellence," including uncapped earning potential through volume incentives, priority access to new products and pre-order opportunities and ongoing training and education. Dealers also gain marketing support and sales tools through Titan’s dealer portal, The Hub, as well as hundreds of products across multiple segments.

"What makes this program unique is the combination of direct access to Titan and the strong partnerships we’ve built with our master distributors,” says Sam Morrison, sales programs and promotions manager. “Together, we’re able to provide associate dealers with the support, expertise and resources they need to succeed in their local markets."

To mark the milestone, Titan introduced a new “Decade of Strength” emblem along with updated marketing materials. The company is also adding 10-year anniversary initiatives, including a lowered first-tier incentive threshold and special recognition for founding associate dealers.

Titan is also organizing key events, such as an associate dealer and leadership dinner during Titan University in January and an upcoming exclusive event at the Farm Progress Show. 

Looking ahead, the Titan Strong Seller Associate Dealer Program "will continue to serve as a strategic growth platform, helping dealers expand into new segments, capture emerging opportunities and remain competitive in an evolving marketplace," say Titan officials.

Dealers interested in learning more about the Titan Strong Seller Associate Dealer Program or becoming an associate dealer can contact their Titan territory sales manager or email [email protected] or [email protected].