Hercules Caps Year of Big Dealer, Product Portfolio Growth

Dec. 13, 2022

American Tire Distributors Inc. (ATD) grew its Hercules dealer network by 300 customers in 2022, adding to more than 4,000 retail locations throughout the United States and Canada. 

“The addition of these new dealers alone will enable us to potentially add over 100,000 units in 2023,” says Josh Simpson, Hercules’ president. 

ATD also significantly expanded its product offerings during 2022.

The past 12 months saw ATD’s Hercules and Ironman brands achieve double-digit unit sales gains, with Ironman experiencing “a little higher uptick in sales.” 

And ATD made several enhancements to its dealer programs during the year.  

“In 2022, we enhanced our Hercules University – powered by Spark – training program to offer ASE test prep and leadership training for our Diamond and Platinum dealers at no charge, in addition to offering access to ATD’s single supplier auto replenishment tool at no cost” to all Hercules Power Program members. 

Simpson adds that the company is finalizing additional program enhancements for 2023 and plans to “communicate those soon.” 

Looking ahead to the new year, ATD will release several new Hercules products, including the brand’s first all-weather tire, as well as an ultra-high performance all-season tire, a new ag tire and a new medium truck trailer tire in its Strong Guard line. 

During last month’s Specialty Equipment Market Association Show, ATD displayed a new all-season mud tire, the Hercules T1S TT1, which is designed for recreational off-roaders. In October, ATD rolled out the Hercules Roadtour Connect PCV passenger tire.

Earlier in the year, ATD introduced the Ironman All Country HT, a tire for light truck, CUV and SUV applications. The company made a number of additions to its Strong Guard medium truck tire line. 

And this past March, ATD rolled out the AG-TRAC RT45, Hercules’ first foray into ag tires. 

The Hercules brand is celebrating its 70th anniversary this year.

About the Author

Mike Manges | Editor

Mike Manges is Modern Tire Dealer’s editor. A 25-year tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.

Latest in Retail