Falken Turns Training Focus on Commercial Tire Dealers

April 24, 2019

Falken Tire Corp. has expanded its dealer education program, Falken Academy, with sessions dedicated to commercial tires. The Falken Commercial Tire Academy incorporates lessons on products, quality assurance, plus sales and marketing. Falken held the first commercial-focused academy in April at its Rancho Cucamonga headquarters. In 2018 the company launched a similar dealer-focused training focused on passenger and light truck tires. (Here's a look at our photo gallery.)

The day-and-a-half-long session gave Falken commercial tire dealers more exposure to the brand's products, and also allowed them to provide the company with feedback related to the commercial truck and bus tire market.

The training session featured a hands-on alignment exercise led by Mike Beckett of MD Alignment Services Inc.

“It’s important — as a partner to our dealers — that Falken continually provides a platform to exchange information on topics that improve business relations at the fleet level and shares real-world experiences where tire maintenance and best practices are applied,” says Bob Klimm, director of commercial tire sales for Falken. “We were glad to have such a good turnout with strong participation from many key Falken dealers.” The Falken Commercial Tire Academy covered the basics, such as proper tire applications and commercial tire maintenance, as well as more specific discussions on how to correct irregular wear. Falken's experts addressed best sales practices, provided a detailed feature and benefit analyses on specific Falken tire offerings, and detailed the brand’s customer support that extends after the tire purchase. 

“From a product planning perspective, the feedback we were able to capture during the Falken Academy has been invaluable,” sasy Raul Garcia, product planner for commercial truck and bus tires.  “I look forward to applying those inputs to enhance upcoming development efforts.”