Bridgestone Hires a New Commercial Truck Marketing Leader

Aug. 2, 2018

Ben Johnson is joining Bridgestone Americas Inc. as director of marketing for the commercial truck bus radial (TBR) tire business. Johnson comes to the tire maker from Kimberly-Clark Corp. He will lead the marketing and channel strategy for Bridgestone, Firestone and Dayton commercial truck tires in the U.S. and Canada. The role was previously held by Michelle Lane, who accepted the executive director of marketing role for the company’s Firestone Building Products business earlier this year.

“This is an exciting time for the commercial tire industry with innovation and technology taking the mainstage,” says Eric Higgs, vice president of marketing for Bridgestone's commercial group in the U.S. and Canada. “Ben is a proven marketing strategist who has delivered great results for many leading brands at a global level. He will play a key role in delivering the total value proposition of our products, technologies and services to fleet customers.”

During his seven years at Kimberly-Clark, Johnson served in global brand marketing roles. Most recently, he led the company's Family Sector in Italy, where he led a business transformation program to include organization design, channel development, brand communications and go-to-market strategy. He previously worked with General Mills in varying developmental marketing roles and was a Naval Officer in the U.S. Navy. 

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