Marangoni Tread North America has produced the first in a series of videos to promote retreading worldwide. The videos are part of a new marketing campaign designed to combat the misconceptions of retreading by going to the “extreme.”
“We know that by utilizing good practices and good casings, retreading can be customized to achieve better reliability, durability, mileage and traction for traditional trucking applications,” says the company. “We also know that retreading is economically beneficial and environmentally sound but, for those that are skeptical, we had to go to the extreme.
“We conducted our first demonstration using a custom 2006 Jeep LJ retreaded with standard Marangoni retreads. The tires were retreaded by an independent Marangoni dealer with instructions to simply retread them as they would any other tire. A professional driver took the Jeep rock crawling in southwest Utah covering some of the most brutal and tortuous terrain he could find in order to put the retreads through the extreme.”
The vision behind this demonstration and subsequent video was not to sell retreads to the extreme motorsports world, but instead it was and is intended to show that if a retreaded tire utilizing good practices and good casings can withstand the torture and abuse of these extreme conditions then they will for sure perform during normal trucking applications, the company says.
The company promotes retreads as a much wiser choice than inexpensive, non-retreadable tires.Check out the video here:
Marangoni Tread North America is a full-service supplier and distributes its premium retread products RingTread (the splice-less retread) and UniTread through a network of licensed independent tire dealers and retreaders throughout the United States and Canada.
For more information, see www.marangoni.com.
The company adds this disclaimer: “Marangoni manufactures tread for the Class 8 trucking industry and conducted this controlled demonstration purely for informational purposes. In no event shall Marangoni be liable for any direct, indirect, punitive, incidental, special consequential damages, to property or life, whatsoever arising out of or connected with the use or misuse of our products.”