Yokohama's OTR Pricing Will Increase Up to 6% on April 1

March 5, 2018

Yokohama Tire Corp. will adjust pricing for off-the-road tires on April 1. The company says prices may increase up to 6%.

Bruce Besancon, vice president of OTR sales, attributes the realignment to market dynamics and general business pressures. 

“We find it necessary to realign some of our products in an effort to better serve our customers,” he said. “Yokohama is committed to the U.S. market and will continue to produce the best OTR tires while still providing value to our customers.”

Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based  Yokohama Rubber Co. Ltd. The company’s product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

For more information on Yokohama’s product line, visit