Snider Tire Inc., which goes to market as Snider Fleet Solutions, has hired Doyle Bradford as vice president, commercial business (West).
Bradford will be responsible for the leadership of the commercial service centers in Virginia, Tennessee, Alabama, Mississippi, Louisiana, and Texas. He along with the operations and sales teams will continue to develop new business opportunities and create customized solutions for customer needs.
Bradford has 35-plus years of experience in the tire industry. He spent the majority of his career at Bridgestone Americas Inc. where he was instrumental in the growth of the company’s commercial business, according to Snider Tire. His roles at Bridgestone included executive director of service offering for the company’s GCR Tires & Service division, where he led the design and creation of a standard service offering for GCR.
In addition, Bradford has a proven record of facilitating long term business relationships with associates, customers and industry professionals. The company says his strong winning attitude and personality are assets that will complement and enhance Snider's ability to meet the needs of customers as it continues to provide innovative services and products to the marketplace.