Giti Tire Smells the Roses for the 4th Consecutive Year

Dec. 29, 2018

Giti Tire (USA) Ltd. will serve as the Official Tire Sponsor of the 130th Pasadena Tournament of Roses. More than 700,000 people are expected to attend the Rose Parade on Jan. 1, 2019, and millions more worldwide will enjoy the iconic event on television.

This is the fourth consecutive year Giti has sponsored the Tournament of Roses.

The company also will serve as "Presenting Sponsor of Decorating Places once again. At the Decorating Places area, volunteers decorate floats with flowers, and visitors experience the final stages of float preparation.

Parade attendees will have the opportunity to spin a prize wheel and participate in a football toss game at the Giti Tire booth at the Decorating Places area from Dec. 28 through Dec. 30 and post-parade on Jan.1 and 2.

As a bonus, booth visitors will have a chance to win one of the following grand prizes:

* football tickets;

* a $500 gift certificate;

* an Apple watch.

To qualify for the grand prizes, participants must answer some questions, and show off and share a video of their end-zone celebratory dance on social media using the #GitiTireRoseParade hashtag.

"This event continues to be a great way for us to introduce the Giti name to American consumers, especially as our plant in South Carolina ramps up production for the North American market,” said Tim Fulton, CEO of Giti Tire North America. "Our booth this year should create a lot of excitement and social media buzz. We’re particularly looking forward to our end zone dance competition."

Giti Tire (USA) Ltd., based in Rancho Cucamonga, California, is the marketing and sales distribution company for the Giti Tire Group in North America. It markets and distributes Giti, GT Radial, Primewell and Dextero branded tires for high performance vehicles, passenger, SUV, light truck, and medium trucks through national retailers, independent retailers and distributors across the United States and Canada.