On the eve of the start of the 2012 season of the American Le Mans Series, Falken Tire Corp. will launch its largest social media campaign ever.
The campaign is focusing on the Azenis product line, and culminating in a giveaway contest featuring a 2012 Porsche 911 Carrera grand prize.
The all-new chassis of 2012 Porsche 911 is commonly referred to by enthusiasts as the 991. Falken says it is arguably one of the hottest supercars around the globe today.
The contest will get its biggest boost over the ALMS 12 Hours of Sebring race weekend March 16-18, with the release of a new Falken television commercial on Sunday, the 18th.
The ad will promote the Azenis tire line, its motorsports lineage, and a social media tie-in with Facebook and the popular CityVille simulation and social network game.
“This is one of the largest promotions online,” says Andrew Hoit, Falken vice president of marketing. “The growth of this form of social media is just astonishing, and when you add in the inherent value of Facebook and its strong appeal of 'Likes,' this program reaches our loyal fans, as well as new eyeballs from consumers who may try our brand for the first time.
To learn more, visit facebook.com/falkentire.