Hankook wants to empower its dealers

April 24, 2012

As part of its ongoing efforts to provide its dealer partners with up-to-date product information and education, Hankook Tire America Corp. has updated its Empowerment Online Training Program.

The goal of the website is to educate the company’s distribution channel about the Hankook brand and its tires. It also offers users the opportunity to become a Hankook Certified Tire Specialist.

“Consumers have a wide selection of tire brands to choose from when shopping for new replacement tires for their vehicles,” says Henry Kopacz, Hankook's public relations and product marketing specialist.

“While there are numerous places that consumers can gather information for their next tire purchase, the face-to-face contact they have with a sales person is vitally important in that decision-making process. Our Empowerment Online Training Program provides salespeople the information and knowledge to confidently recommend our products to consumers.”

First launched in 2009, the updated program provides product, design and safety information that dealers can use at the point of sale when interacting with consumers. In addition to the program’s existing training modules -- which focus not only on tire basics but also Hankook’s Ventus, Dynapro and broad-line products -- two Hankook brand modules have been added. They cover:

1. winter tires and

2. commercial tires.

Each of the program’s training modules includes an opening video followed by detailed information such as product sales guides, application guides, a positioning/competitive comparison guide and data sheet with detailed product data.

In order to become a Hankook Certified Tire Specialist, users must complete each of the program’s "Tire Basics," "Ventus," "Dynapro" and "Broadline" training module tests with a score of 80% or better. As an added incentive, users who score at least 80% on each test will receive a $70 Hankook American Express Reward Card.

Users who score a perfect 100% on each test will receive a $100 Hankook American Express Reward Card.

In order to retain their Hankook Certified Tire Specialist rating, users are encouraged to retake the training program yearly on or after their initial certification anniversary.

The Empowerment Online Training Program is available to users via any computer with Internet access. The program can be completed by users at their own pace.

For more information on the program, visit www.hankookempowerment.com.