Hankook’s New UHP Flagship Tire Wins Red Dot Award

March 27, 2019

Hankook Tire Co. Ltd.’s new UHP flagship tire, the Ventus S1 evo3, has won a 2019 Red Dot award in the product design category.

The Ventus S1 evo 3 (K127) is designed to provide top-notch dry and wet handling performance as well as comfort.

Features include highly stiff outside shoulder and in-outside dual pitch to reduce noise and enhance performance in wet and dry surfaces. Also, interlocking outside grooves are designed to assure wet grip and avoid hydroplaning on slick surfaces, while securing dry handling performance.

Hankook says high fuel-efficiency and safety are not lost in the excellent performance, making the Ventus S1 evo 3 an ideal choice for drivers who prioritize safety, mileage and outstanding handling stability.

Hankook CEO and President Hyun Bum Cho said: “With the addition of Ventus S1 evo 3 this year, following previous year’s multiple wins from the Red Dot Award, Hankook Tire will continue the journey to promote our excellence in product design and further strengthen our premium brand asset around the globe.”

Red Dot Award: Product Design, is one of the world’s most prominent design awards and evaluates the design of some best products created every year. According to the motto “In search of good design and innovation,” winners of the Red Dot Award are selected based on comprehensive evaluation of high design quality including degree of innovation, functionality, durability and ecological compatibility.

Since 2001, Hankook Tire has been winning a series of awards from the Red Dot Award. The studless winter tire, I FIT, and the futuristic concept tire Dyna SYNC were recognized at the Red Dot Award at 2017 and 2016. In 2015, Hankook Tire’s Boostrac concept tire was designated as the ‘Best of the Best’.

Hankook produces high performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and motorsport vehicles. It currently employs approximately 21,000 people around the world, and its products are available in over 180 countries. It has been included in the Dow Jones Sustainability World Indices (DJSI World) for three consecutive years since 2016. For more information, visit Hankook Tire’s global website at www.hankooktire.com/global.

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