Omni United Programs Benefit Breast Cancer Research and Awareness

Oct. 4, 2019

Omni United (S) Pte. Ltd. is continuing its support of the Breast Cancer Research Foundation and also piloting a new program with an Arizona tire wholesaler to encourage preventive screening.

2019 marks the third straight year for the “Birdies for BCRF” program with Radar tires brand ambassador and Ladies Professional Golf Association (LPGA) golfer Jodi Ewart Shadoff.

Through this program, Shadoff  donates  $100 for every birdie that she makes in her tournaments during the month of October 2019.

“I am proud to once again partner with Omni United and Radar tires in supporting and advancing the mission of BCRF. Through Birdies For BCRF I hope to be able to bring some additional exposure to this great organization through the LPGA and raise some additional funds for critical life-saving research,” says Shadoff.

“Breast cancer is a cause that has always been close to our heart and we will continue to contribute and support the mission of BCRF and the great work they do,” says GS Sareen, founder and CEO of Omni United. “We are proud of the great work being done by The Breast Cancer Research Foundation, Play For P.I.N.K. and our partners who have jumped on board to support the cause over the years. Thank you Jodi for your continued support!”

Omni through its flagship brand Radar tires began supporting the BCRF in 2011. Over the last eight years the company has donated close to $1,158,800 to the foundation that has funded approx. 23,176 hours of critical life-saving research.

Additionally, Omni United and Radar tires have supported BCRF’s cause through sponsoring and undertaking numerous initiatives to spread awareness for this cause and to bring the work of BCRF to the forefront of society. These initiatives include:

  • Launching a limited edition “pink sidewall” tire, sold through a major tire distributor in the US
  • Encouraging our customers, tire distributors, dealers and retailers throughout the world to support the BCRF by providing them with in-store displays, pink ribbons and other awareness materials to distribute among customers.
  • Displaying the logo of the BCRF on all Radar tires motorsports team’s racing cars and gear.
  • Supporting the BCRF in all international tire fairs and other events in which Omni United and Radar Tires participate.
  • Launching awareness related and fundraising programs with our brand ambassador Jodi Ewart Shadoff, especially during Breast Cancer Awareness month.
  • Engaging with dealers at a local level to create awareness and raise funds for this cause.

Partnership With Phoenix Wholesaler

The new program is a partnership between Omni United and Wholesale Tire & Wheel LLC in Phoenix. The program is designed to involve Wholesale Tire & Wheel at a more personal level.

“We have always admired the work done by Omni United and Radar tires and truly value their support of the Breast Cancer Research Foundation,” says Yaser Saghir, president of Wholesale Tire & Wheel.

“When they approached me about piloting the new program, the women we deal with on a day-to-day basis were in the back of my mind. Our hope is that even if we can make an impact with one retail customer throughout the month of October, and encourage them to go in for preventive screening, then we have made a difference.”

The program involves 10 Wholesale Tire & Wheels Radar retailers.

“For us, it’s all about helping to spread awareness. When customers purchase Radar tires, they can feel good about their purchases, as they are investing in the research that helps enhance the outcome of breast cancer for many individuals,” said Saghir. “We are very proud to be involved in this program with Omni United/Radar tires and hope to continue to bring recognition to this great cause for many years to come.”

Customers who visit the ten locations will be greeted by retail associates dressed in bright pink shirts, and waiting rooms decorated in pink balloons. Retail associates will be handing out pink ribbons, bracelets and BCRF brochures to further support the cause. Wholesale Tire & Wheel services the greater Phoenix area and has been in business for almost 10 years.

“We cannot transform the world alone, but we want to demonstrate that if a small company like ours can continue to invest the time, effort and resources necessary to make a difference, then anyone can,” Omni United President and CEO G.S.Sareen. “Over the years Radar tires has started to be recognized as a brand that has been persistently making a positive impact on peoples’ lives. Breast cancer is a cause that has been close to our heart and we will continue to contribute and support the mission of BCRF and the great work they do.

Wholesale Tire & Wheel operates a 40,000 square-foot-warehouse, servicing over 400 customers, and has been in business since 2010. Wholesale Tire & Wheel is located at 301 N. 47th Ave, Phoenix, Arizona 85043. For more information call 623-247-2297 or visit

Omni United is a tire designer, manufacturer and distributor. The company offers consumer and commercial tires marketed under the brand names Radar, Patriot, American Tourer and RoadLux. Headquartered in Singapore and founded in 2003, the company sells products in more than 80 countries. Omni United’s flagship brand Radar Tires has been carbon neutral since 2013. In the United States, the company does business as Omni United USA and Omnisource. It currently has products sold in more than 15,000 retail outlets nationwide. For more information call 1-855-906-6646, email [email protected] and visit