Uniroyal Shines Light on Breast Cancer Awareness Month

Oct. 16, 2023

Michelin North America Inc.’s brand, Uniroyal, plans to light the historic Uniroyal Giant Tire in Allen Park, Mich., and donate $1,000 to METAvivor Research & Support in support of breast cancer and metastatic breast cancer research.

Throughout the month of October, the Uniroyal Giant Tire will be lit pink. On Oct. 13, the tire will be lit pink, green and teal in recognition of Metastatic Breast Cancer Awareness Day.

Uniroyal's donation to MATAvivor Research & Support, an organization dedicated to helping people with stage four metastatic breast cancer.

“For several years, Uniroyal has spotlighted Metastatic Breast Cancer Awareness by lighting the Uniroyal Giant Tire in pink, green and teal,” says Michelle Grim, brand director for Uniroyal.

“The Giant Tire is a landmark in the Detroit area and represents the brand's long heritage. We want part of that heritage to highlight and promote metastatic breast cancer research.”