Greenball Corp. is celebrating its 35th anniversary at the Global Tire Expo-Powered by TIA in Las Vegas, Nev.
CEO and President Chris Tsai says the industry has been “like a rollercoaster” since he founded the Anaheim, Calif.-based company in 1976 with his wife and the company’s vice president, Jenny. His day-to-day management team, which includes his son, Randy (director of GBC Motorsports) and daughter, Cathy Chow (director of administration), helped steer Greenball through the rough economic times of late.
“We’re still here, and we’re operating in a profitable position,” he says.
Greenball recently became a distributor of Summit tires in a limited number of western states.
The Global Tire Expo is part of the 2011 SEMA (Specialty Equipment Market Association) Show, which will end on Nov. 4.