Sumitomo Schedules Series of Events for Outreach

March 17, 2023

Falken Tires, a subsidiary of Sumitomo Rubber North America (SRNA) has announced new aggressive customer outreach programs with sponsorships and tech support in four arenas relative to the brand’s passenger tires, highlighting the AZENIS RT660, and four special programs with respect to its WildPeak off-road line of tires.

Falken Tires becomes the title sponsor of the popular Spocom nationwide events, which bring together multiple industries, offering attendees a unique experience of the automotive culture in Berkeley, Calif., June 24, and Anaheim, Calif., August 12.

Additionally, Falken will be present at four GRIDLIFE events this year, serving as the spec tire for the Club TR class and Sundae class, offering its AZENIS RT660 to all entrants.

Falken’s events are set for Michigan (June 2-4), Mid-Ohio (August 6-8), Lime Rock Park (August 18-20) and Laguna Seca (October 20-22).

Falken also will participate in the seven rounds of the Optima Search for the Ultimate Street Car this season through the Ultimate Street Car Association (USCA).

Falken continues its relationship with the Sports Car Club of America (SCCA) as the spec tire for the SOLO Coupe class, providing autocrossers who field either Toyota FR-S or Subaru BRZ models exclusive to this class with its AZENIS RT660 tire, sized 225/45R17.

“Falken Tires is looking at being at a number of unique driving and automotive-centric events this year in order to both familiarize spectators and participants with our brand, our performance tires, particularly the AZENIS line-up, as well as maximize the existing relationships we have,” says Gerald Alvarado, motorsports and events supervisor, Falken.

With the intent to highlight the brand’s WildPeak line of tires, Falken will participate in four important off-road-oriented programs throughout the year, including the popular Overland Expo’s West, Pacific Northwest and Mountain-West events. The first event is scheduled for May 19-21 in Flagstaff, Ariz.; followed by Redmond, Ore., July 7-9; and August 25-27 in Loveland, Colo.

Falken will return to the Easter Jeep Safari in Moab, Utah, this April 1st-9th and Falken will attend Jeep Beach in Daytona, Fla., from April 23rd to the 30th.

Finally, Falken and its WildPeak line-up will appear at the annual Sand Sports Show in Costa Mesa, Calif., at the Orange County Fairgrounds, September 15-17.  

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