Pirelli will raise consumer tire prices Nov. 1

Due to increasing raw material, energy and logistic costs,

Pirelli Tire North America Inc. will soon be raising consumer tire prices an average of 5%.

The new prices will go into effect in the United States on Nov. 1, 2007. The amount of the increases will vary by product line and/or size.

Bridgestone Firestone North American Tire LLC and Bridgestone Firestone Canada Inc. also will raise prices on its consumer tires on Nov. 1.